Since the advent of the internet, consumers are seen constantly changing their shopping patterns. There has been a stark difference in the way they want to shop and merchants all over are trying to keep up.
Shoppers have the option now, of conveniently searching and buying from different online sites while comparing the merchandise from different sites and market places.
As technology evolves further, consumers have raised their shopping standards and look out for great experiences even while browsing across brands with digital and physical touchpoints.
If you’re someone looking to expand your physical business or have just started your own business, eCommerce selling is a great way to approach your needs and meet those of your customers. eCommerce selling has many advantages long-term and you can sell globally from India.
eCommerce is simply any commercial transaction involving the transfer of information across the internet and can take any format like branded websites, apps, or marketplaces, and more. With online selling, you are at a place to directly meet your customer where they shop.
Advantages of eCommerce
There are so many advantages of taking your business online, so much that many merchants today are turning to eCommerce as one main source of revenue.
- Take your product to the market in no time: Traditional retail encompasses a lot of time to set-up a shop. eCommerce stores can be up and running in a few clicks, that can later be modified to your liking or to accommodate for more customers worldwide.
Marketplaces like eBay or amazon only require you to set up a seller’s account to sell your products. Even without deep technical knowledge or eCommerce knowledge, Saas based platforms have made it very simple for anyone to set up a professional online store.
If you are considering growing your business from there, you can grow substantially with external resources and marketing agencies.
- Cost: Setting up an eCommerce business costs way less than setting up a physical one. Not only in terms of actually building a store, but in terms of promotion as well.
You can do your promotion and marketing or you can hire a small team of experts to take care of this for you since there are extensive tools offered for free on the internet. You will be in charge of running and managing your entire business without too much of a hassle.
If you’re just starting, eCommerce platforms help you avoid some of the taxings, upfront investments you would traditionally have to come up with. With online businesses, you can grow your business at your own pace and make modifications as and when you grow.
1. Online Shopping has gained more popularity: It is astounding, the figures that depict the shift from physical stores to digital channels. Today, nearly 87% of shoppers begin to search for products online.
They research products online, comparing various attributes like price, quality, customer reviews, and so on. Having an online presence ensures that your product will be brought into this mix when compared to a traditional store.
Even if the shoppers tend to buy from physical stores, knowing the information about your brand and having the option to know more makes a huge difference in how your brand is viewed.
2. Customer insights: One of the major advantages of online selling is that it makes it extremely easy to collect, measure, and act on customer data. Online selling allows you to collect information on customer patterns, interactions, and more.
You will also have constant feedback of insights to renovate and innovate your platform to ensure a great customer experience.
3. Increase your Reach: eCommerce platforms are one of the best ways to increase your reach and find more groups of your target audience globally. An online site will allow you to reach new demographics and an international audience.
You will have access to the widest audience with the option you find niche markets. You can also use a mix of online platforms like social media to engage different audiences all at once.
4. Content Marketing Strategy: An online presence helps you come up with a marketing strategy that will speak to your customers. Be it information about your products or content to market your brand, you can design a strategy based on the feedback you are provided with.
This also allows the customers to develop a relationship with your brand and increase trust.
Selling on online platforms makes it easy and convenient for you and your customers. Developing a brand online can ensure that your company grows sustainably and you will see great results. With the option of selling globally from India, you cannot go wrong with starting an eCommerce store for your brand.